Brief

Redesign Samsung’s best selling washer and dryer model “AW1”.

Solution

Emphasis was made to the washing machines door and handle and other parts where the user interacts with the appliance. Replacing user touch points where plastic typically is being used became a focus point for this project to elevate the perception of the brand, and to distinguish Samsung from its competitors. Other improvements includes a simplifyed UI, with a new intuitive push dial interface.

^{Release date .............2013
Role ..........................Industrial design & supporting UX team}