Brief

Artron tasked us to create a simple, non-cloud-based photo backup solution for the Japanese market.

This project was a collaborative effort with Naoki Shimada, a good friend, and a previous coworker. The brief was to redesign an existing device the company had recently acquired. Along with defining the industrial design and packaging, we were also responsible for branding, product name, and a startup guide.

Solution

Uto is a wireless backup photo storage device that connects to an external hard drive without a pricy subscription service. The photos transfer seamlessly from the user's devices onto Uto through wifi. With the accompanying smartphone app, the user can manage and access their pictures effortlessly.

Uto is available in three colors; moss, coral & navy.



Release date ..............2021
Client ........................Artron
Role ..........................Co-lead design effort with Naoki Shimada; industrial design, branding, packaging, and website design.


Mark