Brief

Redesign of the interior space of one of Samsung’s most popular refrigerator models, the french door (FDR) for the North American market.

Solution

Part of the effort was to maximize internal fridge space and to provide market competitive flexible storage solutions. Other focuses included redesign of the door bin, simplifying its aesthetics while providing a more premium glass like appearance.

Collaborated with HQ ID team, CMF team and engineers in South Korea. Oversaw prototype building of final design in Seoul, Korea.

^{Release date .............2013
Role ..........................Industrial design - part of the team effort}